Lead Product & UX Designer
12 years building enterprise-scale digital products that don't just look good, they hold up. Design systems, accessibility, and the kind of craft that survives a 50-person team.
About
Most designers can make something look good. Fewer can make it scale. I sit at the intersection of both: a designer who thinks in systems, works fluently with engineers, and has spent 12 years building digital products that perform at enterprise scale across thousands of users, dozens of stakeholders, and product lines that cannot afford to fail.
I led design for the largest Coca-Cola bottler in the United States, built systems that brought order to organizations that had none, and shipped work that is still running in production today. What I bring to a team is not just craft. It is clarity, direction, and the discipline to see it through.
I founded and chaired the Coca-Cola Consolidated Design Council, driving cross-functional governance across 10+ business units. My work covers design systems, accessibility, front-end development, and brand governance at real organizational scale.
Experience
What I Bring
Case Studies
Managing retail product authorization across a nationwide bottling network at enterprise scale. The 2.0 rebuild introduced three distinct workflow tracks, a Customer Collection system for custom store groupings, rebuilt user management with delegated permissions, and a full fiscal-year authorization tracker view. Not just a visual refresh, a functional expansion of the platform's core capabilities.
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A fully deployed enterprise iPad application for field representatives managing the complete commercial planning and contract lifecycle. I designed the multi-tier approval workflow and legal contract execution suite, including guardrail matrices, SNAPSHOT context panels, dual-signature capture, ACH and W9 form flows, and EMO linking. Real contracts. Real consequences. Real users in the field with a customer in front of them.
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I identified the gap and built the solution without being asked. Founded and chaired a cross-functional governance body with representation from every major business unit across communications, IT, marketing, eCommerce, HR, Engineering, and more. Authored the Design Council Charter, established KPI frameworks, and created the institutional foundation for design governance that had never existed before at Coca-Cola Consolidated.
Coming Soon
No formal brand guide existed for the largest Coca-Cola bottler in the US. I identified the problem and drove the solution. Starting with UX research into The Coca-Cola Company's official brand standards, I synthesized a Consolidated-specific guide covering the complete color palette, typography, logo usage, brand voice, and a full set of Do's and Don'ts that made guidance portable for every team building every product.
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Contact
I am looking for the kind of role where the problems are genuinely hard, the team cares about getting it right, and design has a real seat at the table. If that sounds like where you are, reach out.